Top 5 Consumer Finance Apps in Central America Q3 2022

In the third quarter of 2022, the top 5 consumer finance applications in Central America exhibited diverse performance trends across downloads and active users. Below, we analyze the performance of BBVA México, Banco Azteca, Nubank: Conta, Cartão e mais, Citibanamex Móvil, and Stori - Tarjeta de Crédito.

BBVA México consistently led in weekly downloads, starting the quarter with approximately 185K and reaching a peak of about 244K in the first week of September. Active user numbers fluctuated slightly but overall showed a positive trend, rising from around 9.2M to over 9.4M by the end of the quarter.

Banco Azteca also demonstrated strong performance in downloads, beginning with around 143K and maintaining a steady range, ending the quarter at approximately 151K. The app’s active users experienced a slight rise, increasing from about 4.2M to around 4.6M at its peak in late August.

Nubank: Conta, Cartão e mais saw a gradual increase in downloads, starting from 84K and peaking at around 115K in mid-August. Active users followed a similar upward trend, growing from roughly 1.5M to about 1.7M towards the end of September.

Citibanamex Móvil had a more modest performance in downloads, fluctuating between 62K and 91K throughout the quarter. Active user numbers showed a general decline from around 3.9M to approximately 3.4M by the quarter's end.

Stori - Tarjeta de Crédito experienced varied download trends, starting at around 97K in late June and ending at about 50K by the end of September. Active users showed a more consistent trend, peaking at around 1.2M in late August before stabilizing at approximately 1M towards the end of the quarter.

Data for this analysis comes from Sensor Tower. For more detailed insights, visit Sensor Tower's platform.